Envisioning the Invicta

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2008 Buick Invicta Concept

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Studio Stories: Episode 7 - Buick Invicta Concept Vehicle

It was a global effort to bring the Buick Invicta Concept to life. In this Studio Story, the designers explain how they shaped the vehicle using GM's Global Collaboration Center, which allowed them to work with colleagues from around the world.

GM Buick Invicta concept vehicle design team:

  • Justin Thompson, Lead Exterior Designer
  • Richard Duff, Creative Designer
  • Jason Meldrum, Lead Digial Sculptor
  • Jeff Nasca, Interior Quality Design Manager
  • Leslie Green, Color and Trim Design Manager
  • Song Yi Moon, Color and Trim Designer

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GM Global Collaboration Center, 2008
Video Courtesy of General Motors Corporation


The Buick Invicta concept vehicle was designed using teams from North America and China working together through virtual technology. Both design teams weighed in on styling and materials used.

GM's Virtual Reality Lab allows engineers and designers to see all parts of the car as modeled in the computer, from any angle. This allows them to forego a multitue of otherwise unforseen production setbacks.

Click here for the next Buick Invicta Concept Vehicle episode - Studio Story: Volume 8




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