Design Chief's Cyclonic Inspiration

I was there


Ed Welburn with the sleek Cadillac Cyclone (left) and the the upcoming Cadillac CTS-V Coupe


2011 Cadillac CTS-V Coupe

I was there...

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Ed Welburn, GM Vice President of Design, was 9 years old the first time he saw the Cadillac Cyclone concept vehicle at the Philadelphia International Auto Show. That was half a century and a lifetime of inspiration ago.

On January 29, 2010, Welburn returned to his hometown show's Media Day and he brought that sleek, futuristic two-seat convertible dream machine, a one-off 1959 Cadillac Cyclone show car, along with him. It was still as shiny and exciting to look at as it was the day it shaped one youngster’s dreams for the future.

Welburn noted that the Cyclone set the tone for some of Cadillac’s future design, and pointed out that the 2010 Cadillac SRX crossover utility vehicle still contains a hint of the Cyclone’s tail fins when viewed from the rear.

He also noted that “every Cadillac must have a bold grille,” something which the present-day Cadillacs have and the Cyclone unquestionably had.

During a press conference, Welburn introduced local media to the new Cadillac CTS-V Coupe and talked about the Chevrolet Cruze and the Chevrolet Volt electric car with extended range capability, both coming to the U.S. this fall. He also hosted groups from Philadelphia's African American Museum (AAMP) and The University of the Arts for personal tours of the Cadillac, Chevy, Buick and GMC exhibits at the show.

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